Mission & Goals

Building Economic Community

Thrive believes a strong, local economy results in regional self-sufficiency and allows the Rogue Valley to preserve its unique character. Thrive is a non-profit creating a more sustainable economy by connecting people with locally owned businesses and locally grown food.  Our mission is to lead businesses and communities to build a thriving local economy of independent, locally owned businesses that are socially, environmentally, and financially sustainable.

Our Strategic Priorities:

Buy Local - Buy Rogue

Thrive will continue to be the Buy Local advocate for locally owned businesses with a focus on our greatest asset, promotion of local food. We will explore ways to raise the visibility of our Buy Local - Buy Rogue and Rogue Flavor marketing campaigns, as well as using our events for consumer education. In conjunction with this effort, we will continue to look to strategic partners for shared leadership and volunteer support.

Expand Services/Value to Business Members

Thrive offers support in the areas of marketing, sustainability and networking between both food and non-food business members.

Printed and Online Information

Thrive's publications and online presence reflect our focus on educating the public and businesses about what Thrive offers and serving our membership.


Thrive puts on a variety of educational and engaging events throughout the year that support our first two goals of increasing Thrive's profile and providing benefits to members. Brews, Bluegrass & BBQ is our primary focus. Other event priorities include: business member events, public informational events, and fundraising events. We will engage volunteers in these functions as part of a community outreach strategy, expanding our capacity to educate consumers about the benefits of localism.

Food Connection

Thrive is leading local efforts to develop local wholesale markets for fresh produce. Through the Rogue Valley Grown label, we help consumers choose the products that resonate with their values.

Organizational Capacity

The organization supports staff and volunteers in fulfiling our mission with policies and educational opportunities to work with clarity, efficiency, and expertise.

Food System Network

Thrive is a Partner of the Rogue Valley Food System Network, a collaborative community of leadership to develop and advocate for a healthy and sustainable food system in Josephine and Jackson Counties.

Support Thrive

You care about supporting local, sustainable, independently owned busineses. 

You can help Thrive protect the unique flavor of the Rogue Valley economy by joining us as an Individual Member or if you prefer, just click the donate button below to make a contribution of any size.

Thank you!

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