Wendy Siporen has been the Executive Director of Thrive since 2001. She launched the Rogue Flavor campaign in 2005. After starting her career as a Congressional staffer, she returned to Southern Oregon and worked as a reporter for the Oregonian, the Mail Tribune and as News Editor for the Ashland Daily Tidings. Wendy's Southern Oregon roots are deep, running back to her great-grandparents who lived and farmed in Lakeview, Oregon. She holds a Masters degree in Nonprofit Management from Southern Oregon University and a BA in Political Science from Whitman College.

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