- About Us
- Why Buy Local
- Local Business
- Local Food
- Get Involved
"The choices regarding what to eat and drink are some the most important choices that we make, period. Supporting our talented neighbors who create high-quality products while also balancing social and environmental concerns isn't always the easiest or least expensive option, but it's the option that's most sustainable for the land and people involved." - Jared Rennie, Founder & Director of Coffee, Noble Coffee Roasting
Our one-of-a-kind Rogue Flavor businesses are an integral part of our distinctive regional character. The unique character our valley is what brought us here and will keep us here and keep visitors coming back. A local economy of diverse, unique businesses also attracts today's skilled workers and investors who can choose to settle and grow businesses anywhere.
Know your farmer,
The Rogue Flavor campaign encourages your support and appreciation of our local farmers, winemakers and artisan producers of specialty foods. Our locally owned farms and food businesses create the distinctive flavor of our community –whether it’s world-class cheeses or your favorite local restaurant.
The rogue flavor label means that the product was grown or produced by a locally owned independent business in the Rogue River watershed. Fresh fruits, vegetables and animal products were raised here. Specialty food items are produced here, but may contain ingredients that were not grown in the Rogue Valley.
Local food carries a wealth of benefits. It's fresh and tastes great. It keeps money in your region by putting dollars in farmers’ pockets. It fosters strong communities and has the potential to improve the landscape and natural environment.
You can help ensure continued access to local food that is good for you, good for farmers, good for the local economy and good for the earth. Here’s how:
Look for the Label:
At your local grocery and favorite restaurant, the Rogue Flavor emblem will identify foods produced locally. Please look for it and ask for it. Look for the The Rogue Flavor guidebook at local food purveyors. It will guide you to wonderful foods, wines and flavors throughout the the Rogue Valley.
Use your voice:
Tell restaurants and retail stores that you found them in the Rogue Flavor guide and that it’s important to you as a customer that they buy from family farmers. The more that customers request local food and thank businesses for buying local, the more stores and restaurants will buy local food.
Join Thrive's efforts to rebuild our Rogue Valley food economy:
Thrive is working with local farmers and ranchers to expand our capacity to grow and process food locally.